Love, Death + Robots ❤️💀🤖
Netflix’s first foray into genre-bending, extremely adult animation from producers Tim Miller and David Fincher. We made audiences go blind with an unflinching campaign.
Roles: Client (Campaign), Concepts (Hacking The Dead, Tattoo Day, The Yogurt State, Emmy Campaign), Writing (@Yogurt2020, Radio, Emmy Campaign)
Results: Clio Award - Trailer (Silver), Mobile (Bronze), OMMA Award - Best Mobile Campaign, Golden Trailer Award Nominee - Radio, Green-lit for Season 2
The Anti-Trailer
We set out to break every trailer convention and the internet with an insane onslaught of NSFW imagery. Enjoy and go blind.
Thematic Trailers
We gave the internet a heavy helping of ❤️+💀+🤖. Love was so NSFW, it was banned from Instagram for cartoon nudity. We touted the fact in stories using the Instagram violation alert, with a swipe up to view on Youtube, earning more views than any of the others.
Hacking The Dead
Only a show about robots and death could bring old fan pages back to life. The day of launch, we “hacked” long dormant and dead accounts like House of Cards, Hemlock Grove, Altered Carbon and over 15 others with custom content that took over feeds, profile pictures and stories, driving fans of genre fare to sample a similar-themed episode.
Countdown To Mayhem
On launch day, we created the world’s first Youtube Slot Machine. Viewers could tune in and countdown live for 8 hours to the midnight launch. If they entered the right emoji combinations in the comments, we’d reveal exclusive clips and supercuts early.
@Yogurt2020
Since March 2019 I’ve been personally running the official account of @Yogurt2020. Here are a few of my favorite tweets:
We created a real Change.org petition to rename Ohio “The Yogurt State.” It earned 450 signatures. Approval is still pending in the state court until 2020.
Anti-Radio
No one wanted to create radio for such a visual show, but it was in the media buy. I cracked this script and used A.I. VO to win everyone over.
Nominee - Golden Trailer Award (Radio)
Tattoo Day
We challenged fans to see what they would do for a season 2. The results…were outrageous. #LeftArm
A common theme was “get a tattoo,” so we asked fans to prove it by offering free tattoos for a day in shops around the world (New York, London, Hong Kong, and Brazil). 100’s showed up to become permanent fans.
We rewarded the faithful with a season 2 announce.
Reviews From The Dead
Despite earning plenty of accolades, we choose to break through during awards season with made-up quotes from the dead. I personally made up quotes from long-gone icons like Tex Avery and Jesus Christ. LD+R swept the animation categories with 5 Emmy wins, and 4 Annie wins.
Agency Partners: Gabriel J Diaz (Editor), Anika Douglas (AV Producer), Movement Strategy (Social)
Netflix Partners: Kevin Bjelijack, Katherine Nyquist