FUBAR S1 - "HEROES DON’T RETIRE. THEY RELOAD."

Arnold Schwarzenegger’s first series is an action-comedy twist on the True Lies formula with dad & daughter teaming up for spy-jinks.

Roles: Client (Campaign Lead), Concept/Script Writer ()

Results: Set Netflix Viewing Records, Renewed for S2, and 3 Clios awards.

“I’m Back” Teaser

Nothing like a sack tap to welcome the governator back to television.

Trailer

It’s like True Lies, but dad’s not just a spy. He’s also retired.

Explosive TV

We blew up basketballs and golf carts in arresting spots for NBC, Golf and ESPN and made up an acronym that didn’t use the F word.

FUBAR Mode

The only thing better than Netflix is Netflix where every character is played by Arnold.

The Oldest and Biggest Action Figure Ever!

I wrote the jingle and helped write script for the most FUBAR action figure ever. *hip replacement not included.

Then we brought the giant Arnold to life in Venice Beach and Vienna, the home and former home of the man himself.

Arnoldstalgia (patent pending)

We deepfaked Arnold onto all his classic characters to plug all the licensed content, FUBAR and his documentary.

We twisted all his classic catchphrases to promote FUBAR in radio ads that got listeners “put the cookie down” and watch Netflix.

Assassinating Art

We created impactful art & OOH with World’s Best Dad mugs getting taken out.

Agency Partners: Create (AV), Art Machine & Midnight Oil (Art/OOH), HSTL & Neko Studios (Social)

Netflix Partners: Cari Smith (marketing), Angel Van Der Biest Arocha, Lori Teig, & Cyrus Ghahremani (social),