COBRA KAI S1-2 - "THE LEGACY CONTINUES"
Our challenge? Relaunch a show that’s been on Youtube for free (off and on) since 2018. We took a new approach, leaning into the films’ nostalgia and the perfect combo of heart, humor & hurt that makes the show great (something YT never capitalized on). The stakes couldn’t be higher, because S4 pickup was dependent on S1/S2 performance.
Roles: Client (Campaign Co-Lead), Concept/Script Writer (Legacy Trailer, Netflix Fights Hunger)
Results: Set Netflix Viewing Records, Renewed for S4, and this tweet:
Legacy Trailer
Grounded in the history of the films, we positioned the series as the return of a rivalry 34 years in the making and teased S3 to bring back the OG fans for more.
Netflix Fights Hunger
In partnership with ActionAgainstHunger, cast from Cobra Kai, Warrior Nun and more Netflix genre shows came together to kick hunger’s ass with the first physical fight for a good cause. We encouraged fans to pass on the message with their own badass moves and featured our favorites across social media.
COBRA KAI S3 - "FINALLY!"
After 2+ years of waiting, Cobra Kai fans finally got a new season.
Roles: Client (Campaign Co-Lead), Concept/Script Writer (Teaser, Johnny Fixed It, Heavy Metal Holiday, Yule Snake)
“Cobra Kai Never Dies” S3 Teaser/S4 Announce
We proved Cobra Kai never dies with a reveal of Miguel still alive along with the S3 date and renewal of S4.
“New Year, New Season” S3 Trailer
We celebrated the January release of the new season with a trailer set to a heavy metal version of Aude Lang Syne by this badass guitarist I found on Youtube - Max Carlyle
Quiet! Here’s A New Premiere Date.
Last minute, we were had to change our release date. Rather than freak out, we thought, what would sensei Johnny do? He’d tell the internet to fix it. I edited this video myself.
Key Art S3 & S4
Here’s a sampling of the most kick-ass key art this side of the valley from S1-S3. Due to COVID, we couldn’t do a shoot with the cast until Season 4. Just before switching to the animated film team, I also sold the concept for S4 art (the biggest karate stars looming large in The Valley) - executed and taken over by sensei Phil Kropoth.
Dojo Workout Videos
For the New Year’s launch of S3, we created rival workout videos with fitness icons Billy Blanks and Cassey Ho.
More Badass Stuff For the Internet S1-S3
We fed the fanbase by stoking the debate of Who’s The Real Bad Guy: Daniel or Johnny? We broke down the epic S2 finale fight shot by shot with the younger cast. We drew parallels between Cobra Kai and the films with side-by-side easter eggs. And, just in time for the holiday, we released a heavy metal holiday playlist complete with a venomous Yule Snake video. It beat Taylor Swift’s to become the #1 Yule log video that year.