AUTOTRADER - "DRIVEN BY YOU."
After 16 years with Doner, Autotrader was in desperate need of a turnaround. Their Dukes of Hazzard campaign was drawing heavy fire, so we pitched, shot, and shipped a new spot in less than a month.
After coming to the rescue, Zambezi was invited to compete for AOR. I lead a successful pitch against 72andSunny, Pereira O'Dell, and Huge to win Autotrader and KBB. The client loved our "Drive By You" campaign so much that we ending up making nearly everything in our pitch deck. Here are a few samples of work that won the business:
DriveN By Style
We connected a color-sensing camera to a 3D projector then customized a car's paint job based on the color of people's clothing in real time. The video of the experience became Autotrader's most-shared and most-viewed social content ever. Featured in Creativity + FWA + The Drum + AgencySpy.
We use our flexible visual mnemonic to tell hyper-relevant car shopping stories for everything from a Pixar partnership to wedding season to the Olympics.
